How to increase Pinterest monthly viewers in 30 days
So, a long while back, I discovered Pinterest. In fact, I was an early adopter. And I think, if I remember correctly, you needed an invite to join! That was some time back now and we all used it as a scrapbook of sorts to store ideas for food and crafts and weddings!
Now that I’ve been an entrepreneur for over a decade I realise the true value of Pinterest. BUT. This was a realisation that is only very recent.
Disclaimer: This post includes affiliate links for which I may make a small commission at no extra cost to you, if you make a purchase.
On April the 10th 2020, I decided to invest some time into Pinterest. I’d recently started a new Women’s Wellness blog called Zero Fox over 40, and it was doing well enough. But, I was looking for ways to grow my traffic.
I switched my very old personal Pinterest account over to a Pinterest Business Account on April 10th. With zero monthly viewers.
10 days later I had a few thousand monthly viewers…
20 days after that, on the 11th of May 2020, I had over 700,000 monthly viewers.
On the 4th of May 2020 I launched a second new website, this one. Going back to my marketing and startup roots, helping other entrepreneurs grow their online presence and reach their ideal audience.
(Hence why my Pinterest profile name and images changed!) I now run both blogs off of the one Pinterest account under my personal brand name.
Monthly viewers on Pinterest refers to the average per month number of people who saw your Pins on Pinterest. You’re goal when using Pinterest for business is just that, business! And every single new eyeball on your content is one more potential real live human being that may click through to your website, and in turn just might buy your thing! Now, that’s worth investing a wee bit of time over right!
So, here’s a few tips that I’ve learned that will hopefully help you. No one single thing is going to make your impressions, viewers or followers grow, however there are some pretty good staples that you can begin with to get you moving. Here’s 5 of my top tips to get you started.
How to increase Pinterest monthly viewers
#1 Make a business account
#2 Use the optimal Pin size and format
#3 Create unique and authentic content
#4 Know your audience
#5 Sort your strategy
1. Make a business account
So, you might be lucky enough to have a personal account already. That’s great news! It means you have some sort of history with Pinterest and Pinterest will remember that. Pinterests smart feed looks at a number of different factors when it’s deciding on who gets prioritised. The longer you’ve had an account, the more trustworthy you will be. Which bodes well for your brand. In this case you can simply convert your personal account over to a Business one. This is what I did.
Converting to a business account gives you access to analytics and other tools to help grow your brand.
How to convert your personal account to a business account on Pinterest
- Simply go to your personal account
- Head over to pinterest.com/business/convert/
- Complete your biz name and enter your web URL
- Select what type of business you are
- Click create account
To create an account separate from an old account or not linked to a personal account simply log out and go here pinterest.com/business/create/.
Or, to add a business account onto the same login as a personal one, log in. Tap the three dots top right of your screen …
Click add a free business profile… and follow the prompts.
2. Use the optimal Pin size and format
I use Canva to create all my Pins. You can custom create a pin to your exact dimensions. Pinterest favours 600px x 900px. If you are using a different width make sure the ratio of 2:3 is maintained. If you want to play around with testing which Pins work best for your niche and brand, then try differing sizes. But as a rule, don’t go over 1200px long.
Use brand fonts and colours if you are at that point in your brand creation. Otherwise try out some things and see what works for you.
In general, I go for my brand colours. Soft pinks, Plums and Beige.
Make sure your font can be read easily by the Pinterest bots. Don’t use too fancy a font for your main keywords in your Pin, or they may be overlooked/unable to be read.
Play around with differing sizes and spacings of text on your Pin for maximum impact.
I had a viral pin pretty fast on Pinterest… and it didn’t actually have an image. But, was on brand colour wise, with clear writing.
The big thing regarding Pins is the content! and I’ll discuss this below.
3. Create unique and authentic content
Above all else you should be making sure you are creating! Create unique and authentic content that resonates with your audience (more on your audience below).
Pinterest is prioritising unique or new content, so make sure what your putting out there – in terms of Pins is fresh! and you’ll be a step up.
Ideally, when you create a post on your blog you’ll be aiming for 6 initial Pins that are all slightly different! Pinterest considers a Pin new content if it has a different design, different wording or an altered description. So shake things up a little.
4. Know your audience
So, this one is in two parts.
The first is know who your ideal customer is. Who are you aiming to target? and why. Map out exactly what this ideal customer or client looks like.
- Where do they live?
- What do they do?
- What do they love?
- Who do they live with?
- Which brands do they use?
- How do they spend their days?
- When do they shop online?
Then, do the legwork to figure out what they are searching for. This part is the SEO of Pinterest part. Making sure that you are optimising your Pins for what your ideal audience wants to find. You can do this in a variety of ways. I’ll explain two.
The first is you can type into the search bar on Pinterest a short string of words (keywords) that are related to your topic or subtopic. For instance if you were offering wedding planning services, you might type in “planning a wedding”.
Next you’ll see a further break down of the categories that are most searched under this heading.
The first 3 or 4 are popular keywords that are searched by people planning a wedding. A great place to start with your blog topics and ultimately Pins!
Next, make sure you include the keywords in both your Pin title and the start of your Pin description.
Write your description as if you were talking in natural language. Don’t try to be too clever. Pinterest, like Google can sniff out a keyword stuffer a mile away. Then, if you like you can add 2- 3 hashtags relevant to your Pin. For instance #weddingplanning #fastweddingplanning #budgetweddings
Make sure when you create boards that you are optimizing these for SEO as well with clear titles and descriptions.
5. Sort out your strategy – then use a scheduler
So, I definitely started with Pinterest by manual pinning. It works well enough. But is really time consuming when you start to ramp things up as a business. I started a free trial with Tailwind and was instantly delighted. They are a scheduler for Pinterest (and incidentally, Instagram).
You get an initial free trial period, and then it’s paid. It isn’t madly expensive, but unless you have your Pinterest strategy sorted first, you might not want to jump in. It’s most valuable to make sure you have all your other ducks in a row first, then dive into Tailwind once you’re sure you need it.
If you’ve used tools like Buffer before, you’ll find Tailwind familiar.
For me- it’s been great. I’m on the $15 a month Plus plan. And I have recently added on Tribes Max Powerup for another $15 per month, as I have been finding the Tribes feature valuable.
I’m now Pinning up to 30 times a day via Tailwind.
Here’s my link if you would like to try Tailwind. You’ll get a $15 credit if you go on to sign up for a paid plan.
And I recommend joining a few Tribes to help get your Pins reshared and ultimately repinned on Pinterest.
Two of my favourite tribes are:
- All Niches, Promote, learn and Grow – if you click the link here, it’s an invite to join 🙂
- Pinterest Friends – again, click the link to join
You’ll see both of these Tribes have a ratio of over 1 Pins to Reshares, and also Reshares to RePins. You want to make sure these rations are higher than 1. Pinterest Friends Tribe ratio is around 1.6 which is great. (I’ll go into more detail about this in another post, I know it can be confusing!).
Maria over at Chick Pursuit is a super star when it comes to Pinterest, I’ve done her free SEO course and it rocked. She has a pretty cheap e-book on Tailwind Tribes if you want to dive deeper immediately. I have not bought this, but I love Maria’s style and her knowledge is deep.
You don’t have to use a tool like Tailwind, however it’s been a great time saver for me.
There you have it. 5 tips to grow your monthly viewers on Pinterest. There’s plenty more, but I’m hoping this is a good start to get you moving in the right direction.
As always, reach out if you would like to know anything more or hear about other topics, and please share on Pinterest if you found this helpful!