Canva Content Planner and Scheduler 2020
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OK, so I’ve been toying with the idea of switching from Tailwind to the New Canva Content Planner and Scheduler….Tailwind is fantastic… I do love it … but it’s kinda expensive and the Tribes function is always glitching for me on Chrome.
[Updated on 10 September 2020]
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This is a pretty big play for Canva! I’ve been a mega fan and an early adopter of Canva for a number of years and what Melanie has built is nothing short of outstanding. 🧡
The fact that she’s an Antipodean is even better… fellow Antipodean here… not at all bias 🤣
Moving into the scheduling space is a really bold move… with some really big players like Buffer, Tailwind and Hootsuite already dominating…
However, I think Canva has a pretty clever wee plan here! … so while the new feature is pretty early stage (will go into more detail below)… I’m pretty sure that Melanie and the amazing Canva team will have something up their sleeves. Watch this space!
I’ve been in Tech for a long while now and seeing the speed at which this new feature is evolving and being iterated is exciting!
So, I’m on a mission to try out the new Canva Content Planner and Scheduler and report back to you.
Here we go!
What is the Canva Content Planner and Scheduler
Canva Content Planner is a new feature on Canva… it’s under the Pro (and Enterprise) plan. So, you can literally post your new image to your social network directly from Canva. The social networks it currently supports seem to be:
- Facebook Pages
- Facebook Groups
No Instagram yet folks! But word on the street is that this is coming.
For now, it appears that you can only schedule static designs to post on socials, I tried video Pins and they appeared as static images in the feed.
Having been in tech for a number of years I’m pretty confident that this is just an early iteration and that we will see much more functionality roll out pretty fast! Canva generally rolls out updates at super speed. So bear with!
How to use Canva Content Planner and Scheduler
First up, this is available for Pro and Enterprise users only. But you can sign up for a free one month trial easily to try it out. And I recommend you do this! I’ve now been using it for a few weeks and it just keeps getting better.
- One the right hand sidebar on your canva Dashboard you’ll see Content Planner
- Click this to bring you to the scheduler
- Click the little + sign in the appropriate date square
- Choose whether to create a new design or add an existing one. Here I’ve clicked choose a design. This will show you either recent or all designs… super handy.
- Click the design you want to schedule. This will take you to a pop up where you can enter the title and description of the post.
- Fill out all your posts details then click Schedule to… I’ve already connected my Pinterest account- so that account is already displayed
- If you click Schedule to… it will take you to a list of social networks where you can connect any of the ones listed. Here, Im connecting to my Facebook Page
- Click Schedule to and choose your network. I’ve chosen Pinterest… so this gives me the option to choose a board from the drop down or search for a particular board.
- Change the date and time. The date option at the top will automatically show you an hour in advance of the current time. Choose Change date and time to change this.
- Click done, then click Schedule post.
Voila! Your post has gone to its destination!
Pros of Canva Content Planner
- One less tool you need to use if you switch
- Saves you a bunch of time
- Saves you space on your device by not having to first download imagery
- Streamlines your workflow with less steps in the process of design to posting… you cut out the downloading… and then you cut out uploading to the platform.
- They are a Pinterest Partner, so legit in the eyes of Pinterest
- Canva has been around for AGES, so I’d say probably have a good standing with Pinterest
- Saves you money. It’s free with your Pro plan. And the Pro plan is already pretty reasonable.
Cons of Canva Content Planner
- So far, it only seems to allow me to post static images to networks. My Pinterest video pins did not work as videos, they were posted as images only
- It doesn’t allow you to bulk schedule to multiple boards on Pinterest
I have not seen anywhere that you can link to your URL, unless I’m seriously missing something here. This is a biggy for bloggers and small business owners who generally want to link back to social posts for traffic and sales. I imagine this is coming. Shall update you on this one!
- UPDATE! They now allow URLs on scheduled posts! yippee! so good
- No Instagram as yet, but they are promising this is soon
Tips for using Canva Content Planner
Organise your folders!
One of the options when you click all in the choose a design step of the process is to choose from a specific folder. Go to town here! Make sure your folders are clearly organised and even think about doing them by week or month for a smoother process.
Instagram is coming
If you click the Social Media option under create a design you will be presented with the option to design an image that is 1080×1080…. This is Instagram sizing…. So, I assume they are not far away from adding Instagram for you!
Schedule direct from your Pin design page
You can also access the scheduler on any pin design page in your top right hand drop down under “Schedule”. Where you’ll also be able to choose a time and date and add in a title and description.
Hmmm so, I am loving this new feature from Canva … actually loving it a lot… a few wee hiccups here for me just yet, the biggest being the inability to add in a URL… but someone please tell me if I am totally missing this somewhere??? This is going to be a big decider for bloggers – not being able to link back to a URl is a massive con for now.
Update: URL feature now updated. That was super quick! Tried and tested and works fabulously. Thanks Canva! I’ve also contacted them about the following feature requests! So, I’ll keep you in the loop when they respond or update the features!
- Ability to add a Pin to multiple boards at once
- Addition of intervals for scheduling to multiple boards
Although I am confident that this new feature will be rapidly updated as time goes on. In true Canva style, I’m sure this will be a winner! And am excited to see where they take this. I’ll update this post as more comes to hand.
Conclusion?… I’m watching and waiting … I need the ability to add a URL and given Pinterest’s new algorithm changes I also need the ability to add video pins… So, I’ll watch and wait!
Let me know if you’ve tried it and what you think in the comments!
Cover image from Canva.
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